Web site & landing page design

SUMMARY: Optimizing tactics is critical to successful online marketing. Check out how an eretailer tested the idea of including a new line of products on their homepage to see how it would affect *overall* conversion rates.

The two-part test showed surprising results: Conversions took a sizable jump for one segment while the other segment went south. Includes a pair of big lessons learned and creative samples. read the complete case study

SUMMARY: Online videos are hot! Web users watched more than 11 billion videos online in one month alone last summer, and more than half of viewers took some action after viewing them.

See how a search marketing manager reaped substantial rewards after implementing SEO best practices to significantly increase daily views – and daily business – on his website. read the complete article

SUMMARY: Think you had a bad Web development experience? Wait until you hear the story of a publisher who wanted to redesign and relaunch two websites.

Three vendors, a ton of wasted money and 15 months later, they finally got what they wanted. Includes several hard lessons learned, what to include in your requirements document and ROI tips. read the complete interview

SUMMARY: The buying cycle includes at least four distinct phases. Each involves important information about your company and its products and services.

This is why you can't overlook the importance of your 'About Us' pages, especially during the key negotiation phase. Although it might not solely make a purchase, a bad 'About Us' page can definitely stop a purchase from happening. read the complete article

By Anne Holland, Founder

Ten years ago this week, innovative marketers tested adding the first call-us buttons to their websites. Results were delightful –- so much so that early testers, including several divisions of IBM, rolled out call-us buttons to more of their Web pages.

Yet, beyond a certain circle of best-practices-type marketing organizations, call-us buttons never really took off the way they should have in the larger world. I'm not sure why –- possibly it’s because... read the complete blog post