Viral marketing

SUMMARY: The recession has your budget in a squeeze. Wouldn’t it be great to get twice the exposure from a single campaign – at absolutely no extra cost?

Take a look at this holiday viral marketing campaign that was so successful we featured it as a Case Study more than a year ago. Then it had an unexpected and unplanned second successful viral run that didn’t cost a dime more. read the complete case study

SUMMARY: Social media and Web 2.0 efforts can create ‘stickiness’ on a website. But how do you make a website even ‘stickier’ to bring customers back or to get them to stick around longer?

Here’s an answer from a marketer who partnered with 10 bands to build ‘stickiness’ for a mobile 2.0 service that has seen an increase in awareness and subscriptions. Includes creative samples and tips. read the complete article

SUMMARY: Raise the volume on your viral buzz by adding peer-to-peer referrals to your marketing campaign.

A marketer promoting a new coupon service built on a little buzz with referrals, which now account for 25% of all registrations. Includes tips on using grassroots communities and viral seeding. read the complete interview

SUMMARY: You must have a realistic perception of the cost of viral marketing to assess ROI. A popular misconception among more newbie marketers: Viral is free. Veteran marketers know you get what you pay for. read the complete article

By Anne Holland, President

This week, MarketingSherpa published the results from our third annual reader study on viral marketing. Viral is the art of creating a message so engaging and compelling that people can't help but tell other people about it.

Given the number of calls our own research department has been fielding recently from reporters at places, such as The Wall Street Journal and The New York Times, it seems viral marketing itself is going viral.... read the complete blog post