Telemarketing

SUMMARY: Retaining as many customers as you can is even more imperative in a tough economy. For marketers who license content case by case, even a small boost in renewals can help you weather a slowdown in acquiring new customers.

Read how a photo licensing agency doubled renewal rates with an automatic email triggered by the contract-expiration date. Follow-up sales calls pushed renewal rates even higher. read the complete case study

SUMMARY: Are qualified prospects unwilling to set appointments? Don't let management blame the quality of the leads you're sending the field team.

Instead, look like a hero by conducting a research campaign to find out what's really going on in prospects' minds. This MarketingSherpa how-to article focuses on how to research the toughest prospects to reach, top-level execs in the Fortune 500: read the complete article

SUMMARY: Having a strong relationship with the sales team, including a formal feedback and communication process, was a big differentiator between best-in-class marketers and the rest of the survey group: o 63.6% of best-in-class marketers said they had a strong relationship with sales o 20.6% of the remaining group said they had a strong relationship with sales A clear difference between best-in-class marketers and the rest of the group emerged: o Only 9.1% of best-in-class marketers said the quality of... view the complete research record

SUMMARY: Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon.

We have exclusive new data and strategies to help you to make the right calls in your next campaign. Includes:
-> How many attempts it takes to complete a conversation with a C-level executive
-> Nurturing a lead through the entire process
-> A sample voicemail message read the complete interview

SUMMARY: Telemarketing can be a big contributor to your lead generation strategy. So, any improvements you make to your telemarketing efforts can really boost ROI.

We have exclusive new data that highlights some of the key techniques of marketers with top-notch telemarketing strategies. Includes 5 top tips you can use immediately to generate more leads. read the complete article