Search marketing

SUMMARY: Are you a marketer for a U.S.-based company that has worldwide dealers yet barely a Web presence? Then this Case Study on lead generation is for you.

Basement Systems has maintained triple-digit growth in leads generated from its SEO and PPC campaigns over the past two years. The 10 steps they take. read the complete case study

SUMMARY: You’ve adopted SEO best practices for website architecture, content and inbound links. Where do you turn next?

Social media channels can create keyword-rich content and links that boost your search rankings. Here are 5 strategies for generating conversations and links in the Web 2.0 world from a company that has achieved the top organic placement for several industry terms. read the complete article

SUMMARY: "Of the 5 leading gadgets selected for the study, the Nintendo Wii was the most searched for product in each of the three European markets." "In the U.K., searches grew 64% versus the base period to nearly 2 million searches in the final week of November." "Apple iPod came next with 1.5 million searches, followed by Microsoft Xbox 360 (1.3 million searches), and Apple iPhone (466,838 searches)." view the complete research record

SUMMARY: For the past year, pay per call search ads have been hyped like crazy in the press and at conferences on search. But is anyone actually having success in pay per call? Check out MarketingSherpa's interview with a real-life marketer in the pay-per-call trenches. read the complete interview

SUMMARY: Take a sneak peek at some data from our first Video Marketing Benchmark Guide. You’ll get an idea of the promotion tactics’ effect on viral success. All tactics get "mixed results" but paid search definitely tops the field. read the complete article

By Anne Holland, Content Director

Search pay per click (PPC) URLs are fairly short because of the nature of the beast. You are not given much room to type in a long URL.

So, the hot search PPC testing tactic is specific wording and capitalizations. Example: Should your text ad say www.ClickHere.com, or will you get better response with www.ClickHERE.com, or perhaps www.ClickHereFREE.com?

As all experienced search marketers know, organic search results get the lion's share of... read the complete blog post