June 28, 2000
Article

MediaDNA’s eLuminator Helps Publishers Such as ZDNet Dominate Search Engines

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SUMMARY: No summary available
Normally we at ContentBiz.com don’t get that excited
about yet another (often semi-scam artist) vendor
claiming to get publishers better search engine rankings.
But MediaDNA’s eLuminator program really rocks. Their
software goes deep into your site (even, if you want,
into password protected areas and PDF files) collecting
headlines and keywords from content that would otherwise
remain hidden from search engines. Then it feeds those
tantalizing bits to the search engines where some of your
best prospects (up to 85% of your total potential
traffic) will find them. You decide (using your own in-
house tech) what you’d like to do with the click through,
offer free content access, sell articles “by the drink”,
or collect leads for site license/site subscription
sales. AviationNow and ZDNet are two currently satisfied
customers. ZDNet now plans to use the eLuminator to raise traffic to 25,000 old product reviews deep in their site.

Much as we like eLuminator, we think the performance-
based pricing is a bit high for smaller publishers.
After an initial $2,000 set-up fee you’ll pay 5-45 cents
per click through. A test of 5,000-10,000 clicks would be
25 cents each. Set-up takes a couple of weeks.
For more info contact:
Jeff.Gibbs@MediaDNA.com 847-458-2464


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