Research, Measurement & Database Marketing

SUMMARY: Letting your customers haggle over price online can lift your revenue. Does a 685% boost get your attention?

Check out how an eretailer hit the jackpot after adding a simple button to their website to negotiate price. Here are three steps your IT department can take with little hassle. read the complete case study

SUMMARY: B-to-B marketing has undergone a revolution since 2000. MarketingSherpa has conducted tens of thousands of hours of peer-driven research in the field to produce a practical handbook that caps this transformation for you.

Download this special 22-page PDF excerpt from Sherpa’s all-new B-to-B Lead Generation Handbook. Includes six data charts and groundbreaking insights and tactics on:
- Selecting the best media buys
- Search engine marketing and SEO tips
- Using Web 2.0 promotions and videos
- How to create great content read the complete article

SUMMARY: Last time we checked, Office Depot's ability to integrate multiple channels had their ecommerce engine humming to the annual tune of $3.1 billion. Well, that was 2004. They've since upped that number, reaching $4.5 billion in 2006. Sounds like they didn't get to be the #1 online office supplier without doing a few things right.

Let’s peek at this leading retailer’s key multichannel strategies, which are constantly being honed not only by the marketing department -- but also by the customers themselves. You see, Office Depot is all about CRM. read the complete interview

SUMMARY: We’re seeing the signs: consumer spending is down, the stock market is on a roller coaster and everyone is using the “R” word.

In part 1 of a two-part Special Report, we reveal 8 new data charts and 10 key insights for B-to-B and consumer marketers, including:
- Whose marketing budgets are shrinking the most
- What tactics are getting the biggest budget increases
- Your CFO's view on the budget read the complete article

By Anne Holland, Content Director

Search pay per click (PPC) URLs are fairly short because of the nature of the beast. You are not given much room to type in a long URL.

So, the hot search PPC testing tactic is specific wording and capitalizations. Example: Should your text ad say www.ClickHere.com, or will you get better response with www.ClickHERE.com, or perhaps www.ClickHereFREE.com?

As all experienced search marketers know, organic search results get the lion's share of... read the complete blog post