Blog Post(s) relating to Email List Growth & Maintenance

Blog Post

SherpaBlog: Recession-Beating Marketing - Glories of Opt-in Checkbox Barters

Summary: By Anne Holland, Content Director

I’ve been surfing through Sherpa Case Studies and interviews from the 2001-02 era. It was, we thought at the time, the Big Downturn. It was dark, stormy, scary. Several marketers lost their jobs.

Now, of course, we’re in a new recession sooner than expected (aren’t these things... continue...
Posted: Mar 17, 2008
Blog Post

Why Nationwide, Microsoft, Nortel & Eagle Creek Employees Aren’t Getting Sherpa Email

Summary: By Anne Holland, President

14 Microsoft employees who are signed up for MarketingSherpa emails aren't getting them. Seven Nortel staffers are in the same boat, not to mention three at Eagle Creek Travel Gear.

And while Nationwide may be on your side, it's not on Sherpa's. 15 Nationwide staffers currently are not... continue...
Posted: Mar 26, 2007
Blog Post

It's 2004. Do you know where your leads came from?

Summary: Everybody knows spammers are bad, and the only people who are worse than spammers are the uneducated goobers who help make the spam problem worse, and you would NEVER go into business with a spammer, right?

(The correct answer here is "Right!" in case you're unsure.)

Well, not so fast. Where... continue...
Posted: Jul 19, 2004
Blog Post

Lillian Vernon Uses Opt-in List to Boost Post 9/11 Sales

Summary: Lillian Vernon (the company, not the woman) tells me they are increasingly bullish on Web sales replacing catalog orders. After September 11, department stores were able to mark down their prices to reflect consumers' newfound reluctance to spend. Since their holiday catalogs were all either being printed or... continue...
Posted: Feb 11, 2002
Blog Post

Before sending your campaign to another's list ask for advice--it's gold

Summary: If you are sending a campaign to a particular email list or placing it on a specific Web site (vs. run of network), it's absolutely worth asking the list/site owner for creative and offer advice. We're about to launch an email campaign for a new Sherpa report to a partner's... continue...
Posted: Nov 26, 2001
Blog Post

Practicing What You Preach Against?

Summary: I'm not the only one who sometimes has trouble practicing what I preach. This week I received form letters at two of my email accounts from Chris Locke asking me to join his opt-in list at Topica.

Thing is, Chris is most famous as one of the authors... continue...
Posted: Sep 07, 2001

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