Interview(s) relating to Web Site & Landing Page Design

Summary: Potential customers want to hear how you can solve their problems in simple, understandable language -- not empty marketing clichés. Social media can help teach you that language.

Read why marketing strategist David Meerman Scott thinks phrases such as “robust” and “mission critical” can do more harm than good to your marketing, and how you can use social media to move past them. continue...

Summary: Consumer use of advanced mobile technologies is on the rise, and marketers need to understand this behavior to develop their mobile marketing strategies.

See the data that an analyst says are driving four key trends in the mobile sector. We highlight age-specific statistics on mobile social networking, smartphone usage, SMS adoption, and offer tips on what those numbers mean for your 2010 mobile marketing plans. continue...

Summary: Think you had a bad Web development experience? Wait until you hear the story of a publisher who wanted to redesign and relaunch two websites.

Three vendors, a ton of wasted money and 15 months later, they finally got what they wanted. Includes several hard lessons learned, what to include in your requirements document and ROI tips. continue...

Summary: Getting search right is critical to reaching your customers and prospects, but the challenge isn’t limited to commercial search engines. The most important searches are often the ones users perform on your own website.

MarketingSherpa data reveals that 43% of visitors who land on a website go immediately to the search function. And customers who use the search box on ecommerce sites convert at nearly three times the rate of general browsers.

How can you improve your internal search features? We asked an expert for his top nine suggestions. continue...

Summary: Steve Krug is a genuinely humble guy - so he will be fairly embarrassed when he sees we called him a 'design god' in the headline above. But, we had no choice. Steve's the expert we admire more than any other Web designer on the planet today. In honor of the newly released 2nd edition of his 100,000 copy bestseller, 'Don't Make Me Think,' Steve graciously allowed MarketingSherpa's Publisher Anne Holland and Internet Director Scott McDaniel to grill him for an hour on what works (and what doesn't.) Here's an audio MP3 for you to listen to plus atyped transcript if you prefer reading: continue...