Interview(s) relating to Business Services Marketing

Summary: So you've lost your marketing job and decided to begin consulting. This short article on Moira Vetter's Cracker Communications launch will definitely inspire you. Go for it! continue...

Summary: Arguing about retainer vs. per-project pricing? Check out this quick article right away. continue...

Summary: Drew Thelen, COO Takira.com, says his company's monthly email newsletter has been partially responsible for landing three of Takira.com's 20, six-figure, Internet marketing service accounts. Learn more about how you can apply his tactics to your own company newsletter in this quick article. continue...

Summary: At nearly 12 months old, TeamAudio provides some of the best quality audio on the Web. We spoke to CEO Cathryn Ramin about their sales tactics.

"I accumulated a hand-made database of companies that were serious about rich media," said Ramin, a former NY-area journalist. These companies included among others,... continue...

Summary: Seems like interactive agency Outrider keeps growing and growing and growing. We called up Bill Hunt, Outrider's Executive VP of Global Marketing to find out what tactics Outrider's using to expand so quickly.

Q: How much are you growing and what's the fastest area aside of America?

Hunt: We added four... continue...

Summary: Carole Brummage, Senior Marketing Manager for Eudora by QUALCOMM just started testing text sponsorships on two Internet advertising discussion groups this month, but she says she can already tell she's onto a winner. Brummage told us she has tested a wide variety of online marketing tactics to reach Internet... continue...

Summary: Branders.com is one of the most aggressively growing B-to-B ecommerce sites serving marketers on the Web. We called Larry Lunetta, Branders.com General Manager Web Products & Services, to find out what he's learned about marketing to marketers since the site launched almost a year ago.

Q: We admit it, we... continue...

Summary: In last week's issue Wasserman told us about LivePerson's international sales and marketing tactics. This week we asked him to share details of his US domestic marketing and sales support activities.

Q: You once told us it's hard to find good targeted B-to-B lists in the US CRM and online... continue...

Summary: We first met LivePerson's VP Marketing Larry Wasserman at trade show about a year ago and were struck by his air of practicality. He's not a guy who wants to spout theory for hours on end. He's somebody who focuses on what works and gets the job done.... continue...

Summary: The Offering: Founded in June 1999, ePolicy.com Insurance Services, Inc. (ePolicy.com) is a B-to-B Internet company that streamlines the business insurance application and policy-writing process.

Target Audience: Currently, ePolicy.com serves over 23 million small businesses and solo practitioners. Typically, such customers are hard to service through traditional insurance brokers and agents.

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