Case Study(s) relating to Telemarketing

Summary: Retaining as many customers as you can is even more imperative in a tough economy. For marketers who license content case by case, even a small boost in renewals can help you weather a slowdown in acquiring new customers.

Read how a photo licensing agency doubled renewal rates with an automatic email triggered by the contract-expiration date. Follow-up sales calls pushed renewal rates even higher. continue...

Summary: B-to-B marketers need to not only generate the leads that will turn into new customers, but also retain the customers they've already landed. The key is knowing which customers are happy ... and which need a little more attention.

See how a marketer created an online survey and telemarketing strategy built on a scoring system. The strategy has added a new tool to its customer-retention effort while doubling their loyalty "score." continue...

Summary: Is your marketing responsible for getting orders directly from smaller accounts, without relying on a field rep to close the deal? If so, here's a practical Case Study for you to swipe ideas from.

Discover how a B-to-B marketer in the electronics field cleverly combines search marketing, Web offers, direct postal mail, telemarketing, plus a nine-step email series to land loads of new $1,300 accounts per year.

Lots of hugely inspirational creative samples included: continue...

Summary: Want to be seen as the industry thought leader? How about building intimate one-to-one relationships with key prospects ... versus just giving lip service to the idea?

MarketingSherpa's new Case Study reveals how a high-tech firm uses ongoing low-tech teleconferences to turn their target market into a closely networked, active community of friends.

It's relationship marketing on steroids -- with almost no budget: continue...

Summary: Is your industry going through a lot of mergers and acquisitions? As your reps know, clients of companies in the midst of big changes such as M&As are often ripe for the picking.

In this MarketingSherpa Case Study, discover five prep steps a top technology marketer uses to be able to grab marketshare more easily whenever a new M&A arises.

Also includes lessons learned about the differences between marketing to top execs at banks vs credit unions. continue...

Summary: Do you want to get more of your software trials to convert? Or would you like a way to convince your direct competitor's customers to try your service?

You'll love the practical tactics in this new MarketingSherpa Case Study. Yes, includes creative samples from automated email drip campaigns. continue...