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Regional Marketing in the USA

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Research

El Paso, Salt Lake City, Dallas and Memphis are the Top Text Messaging Markets in the U.S.

SUMMARY: "57% of cell phone subscribers age 18+ in El Paso text message, versus 48% of adult cellular subscribers nationally." "Texters are more likely than the average cell phone subscriber to live in a household that owns – or plans to buy – a wide variety of hi-tech items, from HDTVs to MP3 players to video game systems." "Texters are 12% more likely to plan to switch services." view the complete research record
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