SUMMARY:
If you’re paying for online leads that are growing old because your team is concentrating on new leads, quit ignoring them.
An online home mortgage company devised a triggered email program to target consumer leads that were going stale. They’re seeing 89% ROI, and the campaign increased sales 11.07% during a severely depressed year for the housing market. read the complete case study
SUMMARY: "An overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel."
"Though the internet was the most popular source, buyers also cited information from real-estate agents (85%), yard signs (62%), open houses (48%) and print or newspaper ads (47%)."
"First-time home buyers have risen in market share -... view the complete research record
SUMMARY:
Marketing in boom times has its own challenges, but when your customers do business in an industry experiencing a steep downturn, you face a new set of problems.
See how a company that markets online subscriptions to mortgage loan originators is weathering the impact of the home loan industry meltdown. Includes six tactics that resulted in double-digit revenue growth and an 87.5% lift in email response rates and registrations. read the complete interview
SUMMARY:
Many marketers are in a tough position right now with those in real estate working in a particularly depressed industry in today’s economy. It’s definitely survival of the fittest.
Here is the first installment of a two-part Special Report on online real estate marketing tactics and strategies that are helping them survive a struggling economy. Marketers in all industries can cherry-pick from this report. Part I focuses on search sites, lead buying and lead nurturing. read the complete article
