PR, Fame, Communications

SUMMARY: Gaining brand awareness is a struggle for every marketer. Getting exposure for a new company in a niche segment poses extra challenges.

See how a marketer used a search-engine optimized press release to put a white paper in front of the perfect prospects and achieve a 75% clickthrough rate. Includes landing page test results. read the complete case study

SUMMARY: Blogs can generate leads, boost search-engine rankings and support an advertising strategy for publishers. So does it ever make sense to place your blog behind a subscription barrier?

We spoke to a publisher who made his blog available only to subscribers of premium content. Here are tips on analyzing a blog in the context of your business model, target audience and the type of content you intend to publish, to determine whether a premium model is an option. read the complete article

SUMMARY: "An alarming 50% of British businesses do not currently check the Internet for online material involving them." "Furthermore, half of the 405 companies surveyed (48%) admitted to having no facilities in place to help influence or control their online reputation." "This is in stark contrast to a further survey of 1600 UK consumers that found that almost two thirds (65%) of online shoppers regularly check the Internet for material about an online retailer before committing to a... view the complete research record

SUMMARY: Do you have a clean-technology or biotechnology story you can’t wait to get in the business press? Try pitching the editor at Forbes who covers those beats. read the complete interview

SUMMARY: Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun: read the complete article

By Anne Holland, Content Director

Starting a blog is easy. Keeping a blog going for more than a few months is hard. If you are one of the relatively few, the proud, the multi-year bloggers, you should give yourself a gold medal for sustained effort above most people’s capacities.

However, is your hard work really paying off as much as it could?

Very few blogs are optimized for success. Here are the top 5 action items I’ve... read the complete blog post