Online Marketing

SUMMARY: The recession has your budget in a squeeze. Wouldn’t it be great to get twice the exposure from a single campaign – at absolutely no extra cost?

Take a look at this holiday viral marketing campaign that was so successful we featured it as a Case Study more than a year ago. Then it had an unexpected and unplanned second successful viral run that didn’t cost a dime more. read the complete case study

SUMMARY: You’ve adopted SEO best practices for website architecture, content and inbound links. Where do you turn next?

Social media channels can create keyword-rich content and links that boost your search rankings. Here are 5 strategies for generating conversations and links in the Web 2.0 world from a company that has achieved the top organic placement for several industry terms. read the complete article

SUMMARY: A rolodex is a powerful tool for a consultant – as long as it’s up to date. Your contact list has to stay fresh to be useful. And, refreshing it doesn’t have to break your budget.

Discover 8 low-cost strategies a consulting veteran uses to build meaningful relationships with business contacts and to keep them aware of her services. read the complete interview

SUMMARY: We’ve extended the deadline for submissions to our 2009 Email Marketing Awards competition until January 16. Here’s the complete gallery of 2008 award recipients to inspire you to submit your best email campaign examples for potential recognition. read the complete article

By Sean Donahue, Sr. Reporter

Some search marketers have been complaining for a while that Google’s expanded broad-match program is sometimes *too* broad. They’re seeing ads matched to irrelevant terms, which drives up costs without boosting conversions.

But if you’re currently running special holiday-themed PPC ad groups, it’s particularly important to see whether broad-match miscues might be affecting your traffic.

I just spoke with a paid search manager at an SEM agency who was experiencing broad-match... read the complete blog post