Online advertising

SUMMARY: Are you a marketer for a U.S.-based company that has worldwide dealers yet barely a Web presence? Then this Case Study on lead generation is for you.

Basement Systems has maintained triple-digit growth in leads generated from its SEO and PPC campaigns over the past two years. The 10 steps they take. read the complete case study

SUMMARY: Online videos are hot! Web users watched more than 11 billion videos online in one month alone last summer, and more than half of viewers took some action after viewing them.

See how a search marketing manager reaped substantial rewards after implementing SEO best practices to significantly increase daily views – and daily business – on his website. read the complete article

SUMMARY: "65% of online video viewers stream content between 9am – 5pm Monday through Friday, compared to 51% of online video viewers who log on between 6am – 8pm on weekends." "With a 96% broadband penetration among at work Web visitors in October and many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing." "In October, time per viewer increased by 10%, while the number of unique viewers and... view the complete research record

SUMMARY: Money is pouring into online advertising and cheap PPC ads are getting hard to come by. Your marketing budget may be stretched to the limit. Is click fraud inflating your ad spend?

Find out if your budget is supporting click fraud and learn how to stop or prevent it. Includes red flags and links to no-cost tools. read the complete interview

SUMMARY: Please take some time (just a few minutes, honest!) to answer our year-end questionnaire. Whether you’re a marketer, consultant, agency or publisher, there’s a lot to learn from you and your peers about the opportunities and challenges for 2009.

We'll put together a Highlights Report featuring new data charts that we'll share with you in the new year.

Go here:
Year-end Survey read the complete article

By Sean Donahue, Sr. Reporter

Some search marketers have been complaining for a while that Google’s expanded broad-match program is sometimes *too* broad. They’re seeing ads matched to irrelevant terms, which drives up costs without boosting conversions.

But if you’re currently running special holiday-themed PPC ad groups, it’s particularly important to see whether broad-match miscues might be affecting your traffic.

I just spoke with a paid search manager at an SEM agency who was experiencing broad-match... read the complete blog post