National Marketing in the USA

SUMMARY: Want to expand to Europe? As our interview with Abebooks' CEO and VP marketing reveals, there's more to it than merely translating your site and setting up a new fulfillment facility. Abebooks is now in France, the UK, Germany and Spain. Discover the lessons they learned along the way (includes link to Abebook's European search marketing firm). read the complete article

By Anne Holland, Content Director

Like nearly everyone else in the ad world, especially those us of over 40, I avidly watched the first two episodes of AMC's new Mad Men TV series.

As its 'Making Of' trailer on iTunes explains, the show's creators leapt through hoops to make sure the show accurately depicts Madison Avenue ad agencies in the spring of 1960. I was bemused by the show's relentless in-office... read the complete blog post