Marketing to women

SUMMARY: Let’s face it, the connection that consumers feel to a brand during staged philanthropy events is iffy at best. Those six-feet-long donation checks and cordial handshakes can come off as pretty darned dry.

Thank goodness that better ways to market in this fashion exist. What if you could acquire customers by making TV viewers and newspaper readers feel like they are experiencing something truly special?

See how one eretailer achieved gigantic ROI with a goodwill campaign heavy on local PR. Set-up instructions, tips, creative samples and results data: read the complete case study

SUMMARY: Your marketing budget takes a big hit. Is it time to throw up your arms in despair? No, it’s time to get even more creative by focusing on lower-cost ways to get your job done.

Find out how a marketing director took lemons and made lemonade for a plastic surgeon by focusing on patients already coming through the door. Includes 11 steps and 7 creative samples. read the complete article

SUMMARY: "An overwhelming majority (87%) of moms say they plan to cut spending this holiday season, and 27% say they will scale back on gifts for the adults in their lives, while spending the same amount as they have in the past on their children." "32% plan to set a specific amount of money aside for shopping, then stick to their budget." "12% will look for less expensive holiday activities (such as going out for a... view the complete research record

SUMMARY: 'Marketing to Women' book author Martha Barletta has researched the very different ways men and women shop, use email, and react to marketing messages. Our in-depth article based on her findings includes:
Factor #1: How to maximize word of mouth
Factor #2: Women seek "the perfect answer"
Factor #3: Add "people" to your creative
Factor #4: Test milestone marketing

The sexes are different in more ways than you thought. read the complete interview

SUMMARY: Mothers are among the most coveted consumers in the U.S. market. Their buying power tops $2.1 trillion annually. They control 85% of household income.

Part I of this Special Report will show you how to interact with and advertise to mom bloggers, and use events to get the attention of all mothers. Includes tips, stats, and plenty of examples. read the complete article

By Anne Holland, Founder

Using branded screensavers used to be one of the coolest marketing tactics out there. At its height, 600,000+ fans downloaded Tabasco screensavers each month. Then came desktop apps – my personal favorite was Vail Resort's – as well as branded IM ‘skins’ offered by marketers, such as Panasonic.

At 6 a.m. ET on Friday, September 12, 2008, handbag and design diva Kate Spade launched her version of the newest tactic to... read the complete blog post