Marketing in the UK

SUMMARY: A bumper-sized Case Study for you this issue – we know how you love them!! We spoke again to Sam Dias, Brand Economic Consultant for Brand Finance, this time about Moneyextra...

CHALLENGE
Through its consumer brand Moneyextra, The Exchange Holdings PLC was one of the first companies to provide comparative information on finance products on the Internet for the UK market. But, while they had floated on August 13th 1999 with a share price... read the complete case study

SUMMARY: Did you know the UK spent nearly $2 billion (US) on Internet spending in the first six months of 2006? If you’ve been thinking about pitching your products and services to businesses in the UK, now’s the time to jump in.

In this special report, we tell you how to make the most of your experiences across “the pond.” You'll discover:

-> The top challenges facing businesses
-> B-to-B search, email and mobile stats for the UK
-> 13 really useful hotlinks read the complete article

SUMMARY: "An alarming 50% of British businesses do not currently check the Internet for online material involving them." "Furthermore, half of the 405 companies surveyed (48%) admitted to having no facilities in place to help influence or control their online reputation." "This is in stark contrast to a further survey of 1600 UK consumers that found that almost two thirds (65%) of online shoppers regularly check the Internet for material about an online retailer before committing to a... view the complete research record

SUMMARY: Established in January 1999, and live since mid-November, ihavemoved.com is currently the only service of its kind in the UK – a free online address-change service, aiming to save home movers ‘time, money, and hassle’ by informing all of their service providers of the new address in one 15-minute session. The site is due for a makeover by web design agency Bluewave, and marketing campaigns have been moved up a gear or two to... read the complete article

We all know that the BBC is the big gorilla of the British web scene. But, according to a committee that was commissioned to write up a report on the Beeb's online presence, the BBC is overlapping too much with the private sector in some areas. Indeed, concluded the Graf report, the BBC could even be undermining the development of private web content in the UK.

In response, the BBC has already closed five of... read the complete blog post