SUMMARY:
Webcasts are no longer the thrilling novelty they used to be. Your content has to be awfully fascinating to keep attendees glued to their screens for your entire presentation. So, what do high-level business execs want to hear about? Themselves of course (just like everyone else).
Discover how a technology company marketing to CFOs used its own product development research activities to create a webinar that tough-to-please prospects loved. read the complete case study
SUMMARY:
Too many marketers don’t pay enough attention to their competitors’ marketing messages and end up with a position that isn't unique for their brand. That's marketing dollars down the drain.
We interviewed an expert for tips on how to isolate and gather the necessary data on your competition so you can target your audience better. Includes a six-step process to create your own competitive map and mistakes to avoid. read the complete article
SUMMARY:
Like so much of marketing, laws governing survey research are in a constant state of flux. And with privacy concerns increasing, consumers have their share of uneasiness about taking a survey.
If you conduct surveys online or by phone, you need to stay on top of state, federal and international regulations. We talked to experts on what best practices to follow. Includes six key challenges, common mistakes and tips to avoid them. read the complete interview
SUMMARY:
We’re seeing the signs: consumer spending is down, the stock market is on a roller coaster and everyone is using the “R” word.
In part 1 of a two-part Special Report, we reveal 8 new data charts and 10 key insights for B-to-B and consumer marketers, including:
- Whose marketing budgets are shrinking the most
- What tactics are getting the biggest budget increases
- Your CFO's view on the budget read the complete article
20 years ago, I put together my very first direct marketing campaign. The tiny publishing company I had just joined was in a cash crunch. This campaign *had* to work so we could meet payroll.
It was quick and simple. I wrote the copy and had the Kinkos around the corner print the fliers. Then, I personalized each one with sticky labels that I had printed on my little inkjet printer with our... read the complete blog post
