SUMMARY:
If you want better public relations results, this Case Study is for you. Discover how a national law firm emerged from the shadows to hog the B-to-B media spotlight this year -- 350+ mentions so far.
Includes tips on how to introduce your CEO to journalists; how to set up an effective team of PR pros; and how to turn a hot media topic into a series of lead generation seminars. read the complete case study
SUMMARY:
Want to become famous with the press at the busiest trade shows of the year? Discover six practical steps on getting face time with the top industry reporters.
Should you drop off a pile of news releases in the press room? Should you spend tens of thousands on a blow-out party so everyone’s writing about your company? What about scheduling CEO interviews? read the complete article
SUMMARY:
Do you have a clean-technology or biotechnology story you can’t wait to get in the business press? Try pitching the editor at Forbes who covers those beats. read the complete interview
SUMMARY:
Journalists are deluged with so many inappropriate and/or badly written press releases via email every single day that sometimes they get cranky. The editorial team at business magazine and Web site Business 2.0 have found a way to vent some of this steam: whenever one of them gets a truly dreadful release, they forward it to the whole team with the subject line "Fire That Flack!" Here's a real-life sample of a release that recently won this dubious award. read the complete article
