Health marketing

SUMMARY: Quality can be a prime differentiator when a shopper searches for a product or service. Here are 10 steps taken by a healthcare organization to measure and use quality to stand out.

The 10-step process involved:
- taking advantage of awards, rankings, and other designations
- tracking how prospects use quality indicators in making decisions
- getting consumers to recall quality-focused ads
- increasing consumer preferences read the complete case study

SUMMARY: Every marketer wishes they had a better conversion rate with prospects, but a few good leads always end up in a dead file.

See how a marketing team targeted their dead lead file with a simple text-only email campaign that signed up 36% more customers. read the complete article

By Anne Holland, President

Last week, my kid sister Rachel, who is a self-employed massage therapist in Newburyport, MA, sent me an urgent email from her Mac. "Help! I just spent a week and a half building a Web site so my clients can purchase gift certificates, and now I can't figure out how to get it onto Google. How do I do that?"

Well, I clicked over to her "site," and it was just awful. I... read the complete blog post