SUMMARY:
If you want better public relations results, this Case Study is for you. Discover how a national law firm emerged from the shadows to hog the B-to-B media spotlight this year -- 350+ mentions so far.
Includes tips on how to introduce your CEO to journalists; how to set up an effective team of PR pros; and how to turn a hot media topic into a series of lead generation seminars. read the complete case study
SUMMARY:
Shorter subject lines get better results in email marketing campaigns. But what about story pitches to journalists, who are barraged with email?
Here is advice from a PR pro who experimented with subject lines to get editors’ attention. Includes tips for getting pitches past spam filters and read by journalists. read the complete article
SUMMARY: "The goals for online press releases have expanded beyond the traditional objectives of increasing an organization’s visibility and credibility and announcing news, to include reaching customers directly with marketing and sales messages, creating online content, and search engine optimization (SEO)."
"Reaching bloggers and new media outlets has become nearly as important as reaching traditional media."
"The top 4 measures of success for online press releases include: 1) the number of times the release is republished on websites;... view the complete research record
SUMMARY:
Cox Enterprises is using an employee relations campaign to reduce their energy use by 20%. The campaign is a significant challenge for a holding company with 83,000 employees in six media and automotive businesses, each with differing environmental impacts. Here are the eight steps the corporation took to roll out its Cox Conserves campaign. read the complete interview
SUMMARY:
Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun: read the complete article
I think nearly all CEOs share two fantasies. The first being that they could appear on the front page of The Wall Street Journal or cover of Business 2.0 ... if only a PR person gave a bit more effort. The second is that they could save a heck of a lot of money if they slashed the ad budget and got more PR coverage instead. Because, PR is “free,” right?
