Entertainment & sports marketing

SUMMARY: Think your email reputation is as good as it should be? As many as one in five campaigns gets junked, blocked or bounced, according to data from MarketingSherpa’s new Email Marketing Benchmark Guide 2008.

That’s why you have to see how an online tickets marketer improved their deliverability rate 20.4% and increased email-driven conversions 143% in just two months. Includes four easy steps you can follow. read the complete case study

SUMMARY: How has ESPN.com doubled the number of subscribers for its ESPN Insider premium content service in the past two years? We talked to VP and Executive Editor Patrick Stiegman about the revamp and their strategies that delivered those results.

Includes tips on how to define premium content, how to integrate that content with free offerings on your site and how to make the most of unique upselling opportunities that occur year-round. read the complete article

SUMMARY: On March 5th, the two largest companies in online game content merged; and now they have big plans to dominate broadband content sales (including music and movies) to millions of men aged 18-34. Not to mention a possible IPO....

In our exclusive interview, Exec VP Jon Epstein reveals what's working for online sub sales so far (205,000 paids and counting) as well as quick info on IGN/GameSpy's upcoming launches read the complete interview

SUMMARY: By Claudia Levine
MarketingSherpa NY Correspondent

We were fortunate enough recently to catch up with Mike Shatzkin, founder and CEO of The Idea Logical Company. His firm develops content for sports junkies.

The big news, though, is how he makes money off the content he develops. Shatzkin attributes his positive cash flow to three guiding principles. First of all, he constantly looks to make his product better for end users. (Sounds obvious, but how many sites have you... read the complete article