SUMMARY:
Retaining as many customers as you can is even more imperative in a tough economy. For marketers who license content case by case, even a small boost in renewals can help you weather a slowdown in acquiring new customers.
Read how a photo licensing agency doubled renewal rates with an automatic email triggered by the contract-expiration date. Follow-up sales calls pushed renewal rates even higher. read the complete case study
SUMMARY:
Emailing recent customers a few product suggestions after a purchase encourages repeat sales. How do you capture even more revenue after you have an effective automated system in place?
Find out how an eretail team tweaked an award-winning post-purchase email campaign to boost revenue per subscriber and the number of repeat customers. Includes sample emails and key factors. read the complete article
SUMMARY: $50-Off Coupon generated 170% more revenue than the 15%-Off Coupon.
$50-Off Coupon had 72% higher conversion rate. view the complete research record
SUMMARY:
Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.
See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview
SUMMARY:
Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience.
That’s why it is eye-opening to chat with Hunter Boyle, Managing Editor, MarketingExperiments. He recently tested sending emails at the brink of dawn and in the wee hours of the morning.
The old rule of thumb in email marketing was "the purpose of email is to get a response, such as an open, and a click." So, most marketers measured their success rate by opens, clicks and, possibly, conversions.
If an opt-in didn't click in a long time period (30 days for a daily, 90 for a weekly, 120 for a monthly), then marketers started to worry. Was the name... read the complete blog post
