Email marketing

SUMMARY: A database snafu put a retailer in the worst possible place on the cusp of the holiday season -- missing a sizable chunk of possible shoppers.

Check out how the retailer responded to recover many of those lost subscribers with just one email. Includes three easy steps and more CAN-SPAM guidance. read the complete case study

SUMMARY: Emailing recent customers a few product suggestions after a purchase encourages repeat sales. How do you capture even more revenue after you have an effective automated system in place?

Find out how an eretail team tweaked an award-winning post-purchase email campaign to boost revenue per subscriber and the number of repeat customers. Includes sample emails and key factors. read the complete article

SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview

SUMMARY: We’ve extended the deadline for submissions to our 2009 Email Marketing Awards competition until January 16. Here’s the complete gallery of 2008 award recipients to inspire you to submit your best email campaign examples for potential recognition. read the complete article

By Chris Heine, Senior Reporter

The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that's a good thing for BlackBerry marketers. Because, no matter the brand, smartphones are not going anywhere.

There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold. And they will drive the wireless market... read the complete blog post