Email list growth & maintenance

SUMMARY: A database snafu put a retailer in the worst possible place on the cusp of the holiday season -- missing a sizable chunk of possible shoppers.

Check out how the retailer responded to recover many of those lost subscribers with just one email. Includes three easy steps and more CAN-SPAM guidance. read the complete case study

SUMMARY: Optimizing emails for mobile devices doesn’t have to take a lot of time and cost that much. The ROI could fit right into leaner economic times.

Check out how a mobile-specific link in one brand’s newsletters has more than tripled traffic. Includes 5 how-to tactics and creative samples. read the complete article

SUMMARY: This new exclusive interview from our GreatMinds series features Jean-Paul Hepp, Director Global Privacy, Pharmacia.

As the Privacy Officer behind sites like Rogain.com, Hepp has to be ultra-careful with consumer emails and other data. We picked his brain for 90 minutes (no hardship; he has a fabulous French accent) to bring you this useful summary of privacy tactics that help consumers really trust and like your company. read the complete interview

SUMMARY: This past February more than 800 marketers gathered in Miami for MarketingSherpa's 3rd annual Email Marketing Summit -- the world's largest gathering of its type. Plenty of practical presentations, panels and workshops gave folks a lot to take away with them on "what works" and "what's next" in email.

Here is the complete set of transcripts from the show.

Marketing Sherpa's 3rd Annual Email Marketing Summit Transcripts as broken down by track:

General Sessions
EMS08TranscriptGeneralSession.pdf

Breakout Session I:... read the complete article

By Anne Holland, Content Director

I’ve been surfing through Sherpa Case Studies and interviews from the 2001-02 era. It was, we thought at the time, the Big Downturn. It was dark, stormy, scary. Several marketers lost their jobs.

Now, of course, we’re in a new recession sooner than expected (aren’t these things supposed to occur only every 15-20 years?)

So, what worked last time that we can use to beat the odds this time around?

My... read the complete blog post