Email Design & Delivery

SUMMARY: A database snafu put a retailer in the worst possible place on the cusp of the holiday season -- missing a sizable chunk of possible shoppers.

Check out how the retailer responded to recover many of those lost subscribers with just one email. Includes three easy steps and more CAN-SPAM guidance. read the complete case study

SUMMARY: Optimizing emails for mobile devices doesn’t have to take a lot of time and cost that much. The ROI could fit right into leaner economic times.

Check out how a mobile-specific link in one brand’s newsletters has more than tripled traffic. Includes 5 how-to tactics and creative samples. read the complete article

SUMMARY: Emails sent before 9 a.m. dramatically lift clickthrough rates. Early-bird execs on the East Coast respond to email before their workday begins. Time-zone segments are worth testing for marketers with international lists. view the complete research record

SUMMARY: You can use Halloween to market your products – no matter what you’re selling. We sat down with Diana Voigt, Marketing Manager, HalloweenExpress.com, whose advice comes from eight years of specializing in Halloween-themed email marketing.

Voigt shares information about subject lines, design elements, the best Halloween-season send times and pitfalls to avoid. It’s worth a listen no matter what you’re marketing.

Click here to listen: http://podcast.marketingyak.com/media/episode10_diana_voigt.mp3
(Time: 6:59 minutes) read the complete article

By Anne Holland

In my dream world, every single email inbox acts the same. No matter whether your recipients see your email newsletter or campaign in Hotmail, Yahoo!, Outlook or whatever … they would all see the same exact thing.

And, that standardized email box would allow huge creativity for marketers. You would be able to use Flash, animated gifs and background colors and add forms into your email, including prefilled order forms.

Unfortunately, no one has... read the complete blog post