SUMMARY:
Mixing educational content with product promotions to boost sales is common. But where you place the content in your email design can make a difference.
Check out how an eretailer tested placements for informational and promotional content in their email layout. In three simple steps, they increased email revenue by 15% and lifted conversions and clickthroughs. read the complete case study
SUMMARY:
Emailing recent customers a few product suggestions after a purchase encourages repeat sales. How do you capture even more revenue after you have an effective automated system in place?
Find out how an eretail team tweaked an award-winning post-purchase email campaign to boost revenue per subscriber and the number of repeat customers. Includes sample emails and key factors. read the complete article
SUMMARY:
Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO.
Includes answers to why:
-> They offer no-cost return shipping
-> They tested and stopped using discounts and ecoupons
-> They walked away from drop-shipping even though it produced 25% of their revenue read the complete interview
SUMMARY:
We’re seeing the signs: consumer spending is down, the stock market is on a roller coaster and everyone is using the “R” word.
In part 1 of a two-part Special Report, we reveal 8 new data charts and 10 key insights for B-to-B and consumer marketers, including:
- Whose marketing budgets are shrinking the most
- What tactics are getting the biggest budget increases
- Your CFO's view on the budget read the complete article
While this is just one consumer’s complaint, it’s something to think about. “Rob” recently was quoted in a Consumerist post about how Amazon ruined his wife’s surprise Christmas present by sending email recommendations relevant to the gift he purchased.
His wife saw a subject line referring to the surprise gift (a TomTom GPS) on the couple’s shared Google homepage enabled with an iGoogle email widget showing recent emails.
