SUMMARY:
Marketers for companies that sell through distributors and resellers have a hard time forging relationships with end users. They often don’t know who is buying their products or which prospects are open to receiving marketing materials.
Read how a marketer used a direct mail campaign to promote a specific product line and capture names and email addresses for nurturing. The campaign more than tripled sales of one product and added more than 100 names to their prospect list. read the complete case study
