Content sales online

SUMMARY: Publishers with premium content can find other ways to supplement their subscription revenues. One approach is to target users who may not want or need annual or monthly access.

A business information publisher created an online store to sell individual documents from its database. Includes search marketing, a blog and easy-to-use interface to market the site that have helped double traffic and triple revenue. read the complete case study

SUMMARY: Web 2.0 encompasses a daunting range of new channels and technologies for content publishers. To discover the best fit for your online marketing mix, you need to test.

Here’s some guidance from a travel publisher who has already trekked into Web 2.0 territory. Traffic is up, and they’ve boosted online book revenue 200%. Includes top 5 lessons. read the complete article

SUMMARY: "The number of mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device." "The iPhone and BlackBerry Curve have replaced the RAZR and low-end flip phones as the most popular gaming platforms, according to comScore." "In fact, the number of smartphone owners downloading a game nearly tripled, while dipping 14% among owners of feature phones." view the complete research record

SUMMARY: What if you offer low-priced content on a pay-per-use basis but want customers to act more like subscribers with a long-term relationship to your site?

See how one company created its own virtual currency to also serve as a marketing tool to encourage customers to return. The system is working so well that they've had 48.5% compound annual revenue growth over the past five years and their repeat customer rate is 47%. read the complete interview

SUMMARY: How are paid content publishers managing in the recession? We recently partnered with the Specialized Information Publishers Foundation to survey marketers in the online subscription industry about current challenges and opportunities.

The following Special Report outlines key results of that research. Includes 10 new data charts and insights into:
o The top challenges facing paid content publishers
o The state of subscriber acquisition and retention rates
o Changing sources of revenue
o Plans for marketing investments, including a look at Web 2.0 technologies read the complete article