Consumer Marketing

SUMMARY: Quality can be a prime differentiator when a shopper searches for a product or service. Here are 10 steps taken by a healthcare organization to measure and use quality to stand out.

The 10-step process involved:
- taking advantage of awards, rankings, and other designations
- tracking how prospects use quality indicators in making decisions
- getting consumers to recall quality-focused ads
- increasing consumer preferences read the complete case study

SUMMARY: Emailing recent customers a few product suggestions after a purchase encourages repeat sales. How do you capture even more revenue after you have an effective automated system in place?

Find out how an eretail team tweaked an award-winning post-purchase email campaign to boost revenue per subscriber and the number of repeat customers. Includes sample emails and key factors. read the complete article

SUMMARY: Competition among products on the store shelves is fierce. An attractive, attention-getting label can make the difference between enticing customers and losing them to a nearby competitor.

Here’s a primer on making your product beat industry leaders. Includes tips on using a graphic designer and launching a redesign. read the complete interview

SUMMARY: Here is Part II of our Special Report on online strategies from real estate marketers –among the hardest hit during an economic downturn. Marketers in all industries can cherry-pick from their survival tactics and strategies, which embrace Web 2.0.

Part II focuses, in particular, on the use of blogs and social media sites to improve SEO and generate and nurture leads. Includes 11 steps to creating a blog. read the complete article

While this is just one consumer’s complaint, it’s something to think about. “Rob” recently was quoted in a Consumerist post about how Amazon ruined his wife’s surprise Christmas present by sending email recommendations relevant to the gift he purchased.

His wife saw a subject line referring to the surprise gift (a TomTom GPS) on the couple’s shared Google homepage enabled with an iGoogle email widget showing recent emails.

I suppose one could argue that it’s... read the complete blog post