SUMMARY:
Running a multivariate test on banner advertising -- instead of relying on industry research -- can prove to be a valuable optimization practice before launching a campaign.
See how a wireless telephone provider tested 36 ad combinations to lift clickthroughs more than 50%. Includes tests on banner ad size, copy and creative ... plus results. read the complete case study
SUMMARY:
If your website is designed solely to build interest and guide traffic to retail partners to complete conversions, you have many tactics to fall back on. But what if you have to market on multiple sites?
Sony Ericsson markets through four different types of websites, including distributors and review sites. Here's how they do it -- with plenty of ideas and tips on how to influence consumers' buying decisions. read the complete article
SUMMARY: "Total mobile phone volumes will be 1.9% lower in 2009 than 2008 levels, the first downturn in annual shipment volumes since 2001 when shipments declined 2.3%."
"IDC now expects worldwide growth to be just 7.1% in 2008 before slipping into negative growth in 2009."
"IDC expects converged mobile devices – commonly referred to as smartphones – to grow 8.9% worldwide in 2009." view the complete research record
SUMMARY:
When Benjamin Hill joined Motorola as Senior Director of Global Marketing two years ago, the company didn't view the Internet as a marketing vehicle to support offline sales. Well, now they've certainly reversed that position! In our interview, Hill reveals the top five lessons he's learned about integrated offline/online marketing along the way: read the complete interview
