Business technology marketing

SUMMARY: Users download widgets to their desktops to get simple services, such as weather and travel alerts. But how about a widget as a brand new channel for receiving media content?

Read how a trade publication marketer created a desktop application to deliver a digital edition of its weekly magazine and other preferred content directly to their readers’ computers. More than 29,000 of those readers now view four times as much content as an average website visitor. Subscriptions increased as costs were cut. read the complete case study

SUMMARY: Online surveys can really add to your bottom line. You learn valuable information about your customers. Doing them right can make them even more informative and cost-effective.

See how a software provider entices 12% of past customers and 31% of all new customers to complete their surveys. Includes a dozen tips to help you craft your survey and subject lines that will gather revenue-boosting responses. read the complete article

SUMMARY: Turning the launch of a super-technical product into an exciting, eye-popping event can take more than imagination and creativity. It can take marketing super-powers.

Find out how one marketer linked a technical product with a comic book-like superhero to create record-breaking responses. Includes clickthrough rates, creative samples and steps to turn your brand into a super-performer. read the complete interview

SUMMARY: Are you a video publisher? Do you advertise on video platforms? Are you a marketer who simply wants the latest practical information on video marketing?

MarketingSherpa has a 30-minute teleseminar on Wednesday, Jan. 15th that is just for you: ‘Marketing With Video 2009’. The teleseminar is a *complimentary* service to our readers. (We don't accept sponsors or ads.)

Find out:
- Ideal ratio of ads per content hour for linear video
- Value of adding video to your... read the complete article

By Anne Holland, Content Director

If you’re in a services or B-to-B marketplace -- enterprise software, for example -- the last thing you’re probably doing is posting your prices on the company website.

Study after study reveals, however, that pricing information is precisely what prospects visiting your site are looking for:

- A June 2007 MarketingSherpa Study in partnership with Enquiro showed that pricing information was the No. 1 thing executives researching IT solutions in price ranges... read the complete blog post