B-to-B ecommerce

SUMMARY: Are you in an insanely competitive SEM niche? When your prospects search for your services online, do loads of ads and sites come up? Discover a new, intelligent tactic to position your site as the best. You may be surprised by the landing pages that won this test.

Plus, the Case Study includes eight factors B-to-B marketers must consider when selecting an outside search agency. read the complete case study

SUMMARY: Do the testimonials on your Web site impress potential clients so much that they want to hire you on the spot? Last week we discovered a page of unusually high-impact testimonials on an Atlanta-based consulting firm's site. How did they beat competitors' blander testimonials?

We called them up to ask -- here are their seven practical tips you can use to rev up your site and marcom testimonials too: read the complete article

SUMMARY: "More than 1/2 of the companies surveyed (59%) said the value of B2B e-commerce to their organizations is increasing significantly; and 38% said it is increasing slightly." "57% of companies reported a significant increase in the transactional volume performed using B2B e-commerce." "More than half of the companies (56.4%) have annual revenue of more than $10 billion." view the complete research record

SUMMARY: In a world where many of last year's vaunted B-to-B exchange sites are going belly-up, Liquidation.com "The Complete Solution for Business Surplus" is still going strong. We contacted the Company's Director of Online Marketing, Asad Haroon to learn how he's successfully driven highly targeted business traffic to the site. His answers are interesting reading for all B-to-B marketers out there, whether your company is offline or on, because Haroon's tested almost everything under... read the complete interview

SUMMARY: The time to chase overseas revenue is now – with the dollar still weak. Conducting business abroad may seem daunting. But countries with stronger currencies want to “Buy American.” The Internet can put your business – big or small, with or without overseas operations – on an equal footing with larger competitors. read the complete article

By Anne Holland, President

If you've read more than a few articles (or heard speeches) about what lifts email campaign response rates, you've probably noticed they all boil down to the same word: relevancy.

Now, it's all very well for experts to proclaim, "Be more relevant," from the podium. But how do you actually put relevancy into action?

I was just blown away by a real-life example based on data from our own programs and wanted to... read the complete blog post