Alternatives: RSS feeds, desktop applications, wireless

SUMMARY: Mobile is not the Web. Publishers who leap into offering content on wireless devices quickly face a whole new set of challenges … starting with the technology itself.

See how Hachette Filipacchi created from scratch mobile publications for some of its top magazine titles. Includes 9 strategies on demographics, content, carrier distribution and technology to drive traffic -- which is growing 15% monthly. read the complete case study

SUMMARY: Mobile advertising is becoming more mainstream every day. However, to take part, you must have a well-conceived campaign.

The founder of a major mobile portal sums up the strategies he teaches his advertisers to capture more value from their ads. He shares the four most effective elements of mobile advertising and tips on how to get double-digit response rates to your mobile messaging. read the complete article

SUMMARY: Mobile marketing is on the verge of exploding as a specialty channel, but technology limitations and the marketplace aren’t quite in place yet. So do you want to be ahead of the curve or behind the times playing catch-up?

Here’s an inside look at how publishing giant Time Inc. plans to be among the leaders as mobile marketing evolves. Includes brand strategies for Sports Illustrated, People and InStyle; vendor selection help; 10 Mobile 101 tips and four real-life examples. read the complete interview

SUMMARY: This past February more than 800 marketers gathered in Miami for MarketingSherpa's 3rd annual Email Marketing Summit -- the world's largest gathering of its type. Plenty of practical presentations, panels and workshops gave folks a lot to take away with them on "what works" and "what's next" in email.

Here is the complete set of transcripts from the show.

Marketing Sherpa's 3rd Annual Email Marketing Summit Transcripts as broken down by track:

General Sessions
EMS08TranscriptGeneralSession.pdf

Breakout Session I:... read the complete article

By Anne Holland, Content Director

I was giving a speech at a PR association meeting in New Jersey in early 2001 about how the Internet was affecting PR tactics, when a group of older-looking grumpy attendees just sat there like lumps and left as soon as possible afterward. "What's up with them? Was my speech that awful?" I asked the organizer.

"You were fine!" she reassured me. "These are the guys who are... read the complete blog post